May 18, 2018
Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?
March 23, 2018
Metrics is intended to take lead information and associate it directly to ad spend through different marketing channels, such as Pay Per Click or Facebook ads. In its basic level, Metrics showcases the meat and potatoes of our marketing efforts. It says, “Here’s what you’re spending, and here’s what you’re getting.” While this information is important, we’re working to expand that reach to better meet our clients’ needs.
March 8, 2018
Do you know how your company is represented visually on the Internet? Try this: Google your business name and see what kind of photos are automatically generated on the Images tab of your search. If you don’t like what you see, then it’s time to take matters into your own hands. At VitalStorm, we encourage […]
February 16, 2018
Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]
January 19, 2018
Google is constantly introducing new features to its search platform. Here at VitalStorm, we determine what kind of impact these changes will have on our Home Service clients and if these updates are a cost-effective addition to their bottom line. The biggest Google news to hit the home service industry is the recent release […]