December 21, 2018

What’s New With Google LSAs?

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The Google Local Service Ads (LSA) platform is constantly changing to better meet business and consumer needs. Several changes over the past six months have impacted: How the Google algorithm ranks advertisers The way businesses can showcase their LSA ads What the consumer sees in the live platform when searching These changes provide the user […]

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October 19, 2018

How to Take Better Pictures for Your Social Media Accounts

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Our social media strategy for the home service industry is focused on showcasing our clients’ companies as the trusted, local home service experts with heart and customer-focused values. Social media is exactly that—a social platform for people to interact with other people. For businesses to successfully engage with their local audience and potential customers, they […]

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September 21, 2018

5 Benefits of the Ad Preview Tool

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We are often asked by clients why they can’t see their own ads. While there are multiple factors to this question – including time of day, location of the searcher and what keyword they were searching for – to help narrow things down, most often a Client Relationship manager from VitalStorm will first ask: Were you using the Google Ad Preview Tool?

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single point of contact in a digital marketing agency

August 17, 2018

The Benefits of Single Point of Contact in a Digital Marketing Agency

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While we might be your go-to person for quick questions like “What’s my Metrics login?” or “Can I change the email my email leads are going to?”, we’re here for much more than the simple requests. Though not the experts in the Pay-Per-Click (PPC) or web development departments, our role is to ensure our client’s voice and motives are at the table when we’re strategizing internally as a group. We are also here to keep our clients informed of account success or hurdles.

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search trends for the home service industry

July 20, 2018

Utilizing Search Trends for the Home Service Industry

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VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.

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