single point of contact in a digital marketing agency

August 17, 2018

The Benefits of Single Point of Contact in a Digital Marketing Agency

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While we might be your go-to person for quick questions like “What’s my Metrics login?” or “Can I change the email my email leads are going to?”, we’re here for much more than the simple requests. Though not the experts in the Pay-Per-Click (PPC) or web development departments, our role is to ensure our client’s voice and motives are at the table when we’re strategizing internally as a group. We are also here to keep our clients informed of account success or hurdles.

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search trends for the home service industry

July 20, 2018

Utilizing Search Trends for the Home Service Industry

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VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.

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June 29, 2018

What More Can I Do to Generate Online Leads?

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In the world of digital marketing, traditional Google Pay Per Click (PPC) ads remain the best way to grow your business by providing motivated and quick-to-book leads from people needing service now. But after years of running traditional PPC, you may start to question: what other kind of online lead sources are out there? What more could I be doing to reach potential clients in the digital market?

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May 18, 2018

The Difference Between Cost per Lead and Cost per Call

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Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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March 23, 2018

What’s New in Metrics | VitalStorm Reporting

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Metrics is intended to take lead information and associate it directly to ad spend through different marketing channels, such as Pay Per Click or Facebook ads. In its basic level, Metrics showcases the meat and potatoes of our marketing efforts. It says, “Here’s what you’re spending, and here’s what you’re getting.” While this information is important, we’re working to expand that reach to better meet our clients’ needs.

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