September 28, 2018

How to Create More Shareable Content on Social Media

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Have you ever spent time and energy on a photo or status for your business social media accounts, eagerly posted it, and found yourself shocked when it received little to no attention? Generating effective content for social media involves strategy, and pinpointing a method for increasing engagement can seem baffling at first.

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should home service companies use social media influencers

August 24, 2018

Should Home Service Companies Use Social Media Influencers?

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If you have ever noticed popular Instagrammers or Twitter users showing off sponsored products to their followers, you may have wondered if that tactic would work for your own business. Accounts with thousands of followers are considered “social media influencers” for a reason: their actions and endorsements have the power to influence their network. But does this type of social media marketing work for every type of business?

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July 26, 2018

Should Your Business Be on EVERY Social Media Platform?

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You may already know what an important role social media plays in the marketing strategy for your business. Building a community around your online presence sets you apart from competitors and generates real leads with paying customers. But should you maximize exposure to your brand by appearing on every social media platform? Our expert team […]

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June 20, 2018

Facebook Launches Home Services for Facebook Marketplace

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The Marketplace tab on Facebook has transformed the way users buy and sell used and new products locally. Now, Facebook plans to make waves in the home services industry too. As of May 2018, Facebook users can search for home service professionals in the Marketplace. Home service professionals can sign up with one of Facebook’s […]

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May 23, 2018

Brand Storytelling on Social Media

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Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]

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