As a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]
Continue ReadingIf you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]
Continue ReadingWhether you are a digital marketing guru or just a casual social media user, you have definitely heard of influencers. Social media celebrity profiles with millions of followers hanging on their every word (and listening to their product recommendations) have become a normal part of social media culture. But have you ever heard the term […]
Continue ReadingSocial media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]
Continue ReadingLast month, Google officially began deleting all consumer accounts from the Google+ social network. While it once brimmed with potential for businesses and consumers alike, it ultimately fell flat with low usage and even some security concerns. If you ever created a Google+ account or had a one inadvertently connected to your Gmail, you might […]
Continue ReadingBy now you probably know your business needs to be on social media. But you might be wondering, what does a successful social media presence look like, and what are the tools to get there? At VitalStorm, we help our clients develop a social media strategy that fits their unique marketing needs and budget specifications. […]
Continue ReadingBy now you probably know your business needs to be on social media. But you might be wondering, what does a successful social media presence look like, and what are the tools to get there? At VitalStorm, we help our clients develop a social media strategy that fits their unique marketing needs and budget specifications. […]
Continue ReadingOne of the most important things you can do for your business social media accounts is create a game plan and stick to it. Creating a social media content calendar ahead of time ensures that you have a constant stream of relevant content posting on your channels. This helps keep your customers engaged and excited […]
Continue ReadingOne of the most effective ways to engage with your followers on social media is to talk to them about a topic that already interests them. If your business participates in conversations when it counts, your customers will listen when you post about your products or services too. You may have seen major brand names […]
Continue ReadingIf you are a small business owner who wouldn’t describe yourself as “social media savvy,” it can be tempting to ignore social media as a marketing tool. But the truth is, social media is an integral part of daily life for many people, including your potential customers. At VitalStorm, we encourage our clients to embrace […]
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