What Are Google Responsive Search Ads? How Do They Work?

August 10, 2018

What Are Google Responsive Search Ads? How Do They Work?

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We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]

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How to Appear in Google’s Featured Snippet Box | 7 Strategies

July 13, 2018

How to Appear in Google’s Featured Snippet Box

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Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]

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June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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How Call Tracking Improves PPC Results, Sales, Service

December 22, 2017

How Call Tracking Improves PPC Results, Sales, and Service

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Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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Website migration moving guide - VitalStorm

December 8, 2017

What to Know Before Migrating Your Website | A Moving Guide

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Migrating or moving websites to a new server or agency is a common and sometimes necessary change for your business. Upgrading your website, domain name, hosting service, and other main features of your website can be a smart business move, but it’s important to know about the possible complications before proceeding. Sometimes big website changes […]

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