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August 4, 2017

How to Turn Negative Reviews into Positives | Do’s and Don’ts

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One of the worst parts of being in business today is the negative backlash you receive online. Whether it is Yelp, Google, or various social media sites, negative reviews can turn into nightmares. Nobody wants to receive a bad review, but they happen to all businesses eventually. Handled properly, negative reviews can be turned into positive […]

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New Google Posts - Google My Business

July 14, 2017

New Google Posts: Post Directly to Search and Maps Results

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Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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What is Growth Hacking?

June 16, 2017

What is Growth Hacking? | 5 Growth Hack Strategies That Work

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First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

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June 2, 2017

How to Add Trust and Credibility to Your Home Service Website

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If you are in the service business, you know how important it is to establish trust and credibility. In the home service industry in particular, trust is the key ingredient for success. Home service technicians play a crucial role in the safety, quality, and comfort of the home. Understandably, customers need to be extra careful […]

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