Local Market Optimization
“Eighty percent of success is showing up.”
When it comes to local marketing, this is especially true. So much of our success, in business and in life, requires us to simply be there at the right place at the right time.
Customers are searching for your service or product right now. Will they find you or will they find your competitor? In search engine marketing, if you aren’t on the front page of Google and other search engines, your competitors will be.
Demand Capture vs Demand Creation
How large is your target market? Do you consider the population or households in your service area to be your target market? For service companies, the truth is your target audience are only those who need your service right now. Success is being in the right place at the right time.
Local service companies usually don’t create the demand for their services. The demand is already present. Demand capture is getting in front of the current demand for your products and services. Local service companies need a solid direct response strategy in order to capture this demand.
Consumers have a need, and they set out to find the solution. Direct response advertising captures those consumers with call-to-action (CTA).
Web presence used to mean that you simply had a website. These days, web presence is more about what you are “doing” online. Having a wide digital footprint and appearing at the top of local search is crucial for your success:
- Eighty-nine percent of consumers surveyed use Internet search engines to make purchasing decisions, highlighting the need for a strong PPC and local search strategy.(FleishmanHillard)
- On average, consumers are using 7.9 different media sources when shopping for products or services in their local area, up from 6.5 sources in 2009 and 5.8 in 2008(BIA/Kelsey)
- Customers are two-thirds to 90% of the way through the buying process before they even reach out to a sales representative (for buyer-initiated purposes).(Forrester)
Gone are the days when people would look in the newspapers or Yellow Pages for local service. Today’s consumers find products and services online, research official and anecdotal information, and consult user reviews before making a decision.
Consumers are smarter and more informed than ever before! Are you missing out on 60-90% of your market?
Whether it is getting your ad at the very top of Google and Bing search results, making your website more dynamic and mobile-friendly, or improving the engagement on your Facebook page, we will put you ahead of the competition. Here are just a few of things that you can get from VitalStorm:
- Daily PPC Campaign Optimization
- Web Design and SEO
- Social Media and Local Search
- Call Tracking and Reporting
- Stop-loss and Lead Nurturing
- Much More
Our dedicated team at VitalStorm strategically manages all aspects of your local marketing campaigns and delivers straight-forward and transparent performance reporting.
Marketing, Beginning to End
Lots of research, creativity, and innovation goes into creating the best marketing strategy for your business, but that doesn’t mean anything if customers aren’t in fact calling for service or if the calls that do come in get dropped at the call center.
That is why we track and report our conversion data at the phone call level (METRICS), where we listen in on all calls to determine a true cost-per-lead (LEAD QUALIFIERS), while also coaching and training your call center to increase their booking percentages (FEEDBACK). That’s fully optimizing the lead generation process!
The fact that we handle our clients’ complete marketing campaign, ranging from paid search to social media, as well as all the design and implementation, gives our clients the peace of mind that their marketing is consistent and reliable.